Ground marking is a form of advertising that falls under the umbrella of street marketing or sometimes even ambush marketing. It encompasses various techniques such as stenciling (like biodegradable graffiti or clean tags), the use of ground stickers, and drawings with chalk or biodegradable paint.
When strategically placed on or near the routes used by the Tour de France, ground marking can be considered an ambush marketing tactic aimed at attracting the attention of cameras. Sometimes, ground marking is used for special events in the form of gigantic artistic creations. These can take the form of monumental tags or graffiti, or even visual effects created by cutting or mowing lawns and fields.
A concrete example of large-scale ground marking at a specific event would be: [insert relevant example].
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