A sponsored podcast is digital audio content supported by a company. This collaboration can take various forms: the brand may support an existing podcast as a series or create the content itself. Podcast sponsorship shares similarities with television sponsorship. Typically, the brand is mentioned at the beginning and end of the episode and may also have a visual presence within the content. Despite these similarities, a sponsored podcast is distinct from a brand-created podcast. In the case presented, the brand is integrated into the program.
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