Micro-content refers to concise written pieces of content, comprising 350 to 450 words, or short visual and video content, ranging from 6 to 10 seconds. It is designed to capture attention in a mobile environment where distractions are frequent and speed of consumption is paramount. In other words, it is a “disruptive” format suited to times when users are on the go and seeking information quickly and efficiently.
Return to the glossary indexSnack content
Return to the glossary index