Selective distribution is a distribution method in which a brand rigorously chooses its points of sale according to clearly defined, objective criteria documented in a specific document. These criteria may relate to the training and staffing levels of the sales team, the visibility and presentation of products, as well as the physical characteristics of the points of sale, such as their size and layout. This system is often used by luxury or high-end brands to protect their image and market positioning. It must comply with applicable legislation, particularly European legislation, to ensure its legality.