The retail mix refers to all the methods and approaches implemented by retailers to attract and retain customers. It encompasses various fundamental elements that impact the performance and competitiveness of a point of sale. The main pillars of the retail mix include: Product range: Selection and management of products offered to customers. Pricing policy: Pricing strategies to attract customers and maximize profits. Promotion: Marketing and communication activities aimed at attracting customers and increasing sales. Location: The store’s geographical location and distribution channels used to reach customers. Human resources: Training and management of staff to ensure quality customer service. Presentation: Store layout, product placement, and overall ambiance to enhance the customer shopping experience.