Prospect relationship management (PRM) aims to establish a specific relational approach to dealing with prospects, drawing inspiration from customer relationship management practices. The actions taken often differ, taking into account the nuances between customers and prospects. The objective is to consider a group of identified prospects as an asset to be nurtured and valued in the same way as a customer portfolio. Generally, the internet is the preferred channel for implementing this type of management due to its lower contact costs. For more detailed information and concrete examples, please consult [reference to be specified].