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Press trips are organized getaways lasting from a few hours to several days, specifically designed for journalists and sometimes influential bloggers. These trips generally aim to highlight the launch of a new product or service and usually take place in attractive, sunny destinations. Primarily used in the tourism and leisure sectors, these trips invite the media to discover locations or infrastructure such as hotels, resorts, and so on. They are also common for showcasing new car models, with organizational budgets reaching hundreds of thousands of euros. The main objective of press trips is to generate visibility and media coverage for the products or services being promoted. However, the most luxurious press trips sometimes draw criticism, being perceived as an attempt to positively influence the invited journalists. For example, in the fall of 2019, the Washington Post revealed the lavish press trips Netflix offered to specialized journalists to promote its films during awards season. A blogger sharing his experience during an automotive press trip offers an insight into these events, while an article highlights the ambiguities surrounding these practices.

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