Post-view compensation is a payment method sometimes used in affiliate marketing. Essentially, it involves compensating an affiliate when someone, having been exposed to a promotional offer from the affiliate company, subsequently makes a purchase or takes an action on the affiliate company’s website, without having initially clicked on the affiliate’s site. This type of compensation is generally subject to a validity period, usually ranging from 1 to 7 days, depending on the agreed terms. Its main objective is to compensate an affiliate when a visitor sees a merchant’s advertisements on the affiliate’s website, remembers the offer, and then goes directly to the merchant’s site to make a purchase. Depending on the specific program, post-view compensation may be equivalent to post-click compensation or lower. It’s important to note that programs using this compensation method can sometimes be subject to fraud. A concrete example of a program offering post-view compensation might be…
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