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Personal shopping is a retail practice that offers select customers the opportunity to shop with a sales advisor in-store. This service can take place physically in the store, but it can also be offered remotely using a smartphone camera. When the session is conducted in person, it often includes additional services such as home delivery or access to private fitting rooms. This service is primarily offered by Parisian department stores to affluent customers with substantial budgets. A prime example is the personal shopping service offered by Printemps, with its personal shoppers available online or in-store.

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