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In marketing, olfactory stimulation involves using specific scents to enhance the consumer experience or stimulate purchasing decisions. This concept is particularly relevant in the service and retail sectors. For example, using a particular fragrance in a hotel can positively influence guests’ perceptions. Similarly, the impact of scents on impulse purchases in a home decor section is a significant area of ​​research. This sensory approach aims to create inviting atmospheres and evoke emotional responses, thereby contributing to a memorable and engaging consumer experience.

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