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Nomadism refers to a lifestyle characterized by constant mobility and a lack of settled life. In marketing, this translates into adapting product and service offerings to the needs of consumers on the go, as well as targeted communication in their transit locations. This trend is facilitated by digital technologies, particularly mobile devices and geolocation, which enable remote access and interaction. Product design must also consider portability constraints, such as size and weight, to meet the demands of nomadism.

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