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Newsjacking is a marketing strategy that involves reacting quickly to a current event by launching an advertising or social media campaign directly related to that event. This approach aims to capture the attention of the media and the public by leveraging the media coverage to increase brand visibility. It primarily uses fast-moving media, such as the internet and print media, and often relies on rapport and humor to generate engagement, buzz, or viral phenomena. Initially associated with public relations, this practice has expanded into digital marketing and online content creation.

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