Return to the glossary index

Media relations encompasses more than just interactions with the press, now including new media such as bloggers and social media influencers. This term highlights the diversity of communication channels used to disseminate information and influence target audiences. Once centered on journalists, media relations strategies now take into account the rise of influencers, experts, and various personalities who can rival, or even surpass, the impact of traditional media. This paradigm shift reflects the decline of the traditional media’s monopoly on information and the emergence of new forms of online influence. A concrete example of a media relations strategy targeting seniors might be:

Return to the glossary index