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According to Michael Hammer and James Champy, Business Process Reengineering (BPR) involves a thorough reassessment and complete overhaul of organizational processes. The goal is to achieve significant improvements in cost, service, and speed. Rather than structuring a company into different functional specialties such as production, accounting, or marketing, the authors suggest examining all processes, from material procurement to distribution, including production and marketing. The idea is to rebuild the company by focusing on an integrated process approach.

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