Return to the glossary index

An influencer is someone who, through their status, expertise, or media visibility, influences consumer behavior in a specific area. Primarily active on social media, they have an engaged audience, often of at least a thousand followers, and can monetize this influence by collaborating with brands through partnerships or product placements. Their power of influence rests on the trust and close relationship they maintain with their community, making them a key player in influencer marketing. The concept of an influencer encompasses various profiles, ranging from digital content creators to professional or media opinion leaders.

Return to the glossary index