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When eye tracking is combined with virtual reality, the focus shifts to detecting the points where an individual’s gaze is fixed within the virtual world they are exploring. This visual data is added to the information gathered by the gyroscope regarding the user’s head movements. This combination of eye tracking and virtual reality constitutes an emerging field that promises to reveal the elements that capture users’ attention during their virtual experiences, whether it’s a virtual tour of a hotel, a holiday resort, or something else. This data thus offers the possibility of improving and refining the content as well as the creative approaches used in virtual reality. A concrete example illustrating the application of eye tracking techniques in the field of virtual reality is:

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