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E-commerce data refers to information collected on an online marketplace and used for marketing and advertising purposes. This data includes purchase histories, products and brands bought, and purchase intentions expressed through browsing specific product pages or categories. It is often used in retargeting strategies. This data can be used internally by the website to improve its performance. It can also be sold or exchanged to target specific audiences in marketing campaigns. In this context, companies specializing in data analytics can act as intermediaries and promoters of shared data collection projects. A concrete example of e-commerce data available in a customer relationship management (CRM) system or an e-commerce data management platform is presented in a webinar by a marketing manager specializing in online commerce.

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