A domain name is a personalized address used to access a website, generally composed of a name and an extension (such as .com, .fr) separated by a dot. This extension can indicate the nationality, territory, or type of activity of the site. The domain name facilitates internet users’ navigation by replacing numerical IP addresses and plays an important role in marketing, search engine optimization (SEO), and branding. In French law, it is often considered a distinctive sign linked to the trademark, which implies legal protection. The availability and choice of a domain name are key elements in creating and managing an online brand.
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