The term "display" has two main meanings in marketing and advertising. Firstly, it refers to a point-of-sale display used to showcase products or promotional materials in order to attract consumer attention and stimulate purchases. These displays can range from simple shelves to more elaborate structures strategically placed within stores. Secondly, in digital advertising, "display" encompasses visual and audio advertising formats broadcast online, such as banners and videos, excluding social media, where they are distinct from text-based sponsored links known as "search."

An outdoor advertising company is a business specializing in outdoor advertising. It provides advertisers and communication agencies with a network of strategically located advertising spaces. The company manages the rental, installation, and maintenance of the posters, while also compensating the owners of the spaces used. Its role is essential to ensuring the effective dissemination of advertising messages to the target audience.

When a merchant displays their products for sale, this is called a display. The term can also refer to the surface on which the items are arranged to be presented to customers.