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Direct mail routing in the field of postal marketing involves coordinating various actions to implement a campaign. The professional in charge of these operations is usually called a mailing house manager. The main steps in direct mail routing include inserting mail, postage, addressing, managing returns, and handling specific requests such as sending catalogs or samples. To better understand this process, a video demonstrating the different stages of direct mail routing is available. In addition, a concrete example of a mailing service that offers an alternative to the postal service is also illustrated in a sales presentation.

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