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Customer feedback is information provided by customers regarding their level of satisfaction with a product or service. This feedback can be spontaneous, such as complaints, comments, product reviews, or discussions with salespeople, or solicited by the company through satisfaction surveys or requests for reviews or ratings. Collecting and analyzing customer feedback is an essential element of quality policy and customer satisfaction improvement initiatives. By publishing customer feedback as product reviews, customers can also influence the purchasing process. However, satisfaction surveys often have low response rates, leading to the development of more effective collection methods. A concrete example of customer feedback collection can be illustrated by…

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