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An appropriate sales approach implies that every salesperson or sales professional must implement a set of behavioral skills to successfully conduct their business activities. The essential characteristics of a good sales approach can vary depending on the type of role (retail salesperson, telephone advisor, etc.) and can encompass both mental and physical aspects. Elements frequently cited as essential for an effective sales approach include: – active and attentive listening – a smile – clear and flexible communication – the ability to establish and maintain trusting relationships – …

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