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In marketing, the churn model is an analytical tool that assesses the likelihood of a customer ceasing to purchase or use a company’s products or services. It is widely used, particularly in the telecommunications and banking/insurance sectors. By identifying customers at risk of leaving, this model enables targeted actions to be implemented to retain them. To explore this concept further, you can consult the details below. A concrete example of this process is the detection of churn or attrition using this model.

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