Mobile commerce (m-commerce) encompasses all commercial transactions conducted on mobile devices such as smartphones and tablets. In its broadest sense, it refers to all commercial

Mobile marketing encompasses all marketing strategies that leverage mobile devices, particularly smartphones. More broadly, it also includes marketing activities targeting individuals on the go. Tablets,

Mobisodes are short-form audiovisual content, such as documentaries, mini-films, or series, designed specifically for viewing on mobile devices. Originally, the term “mobisode” was a trademark

Push notifications are alerts sent by mobile application developers to smartphone and tablet users who have downloaded their apps.

Pincher, borrowed from English in the form of the verb “pinch”, refers to the act of zooming in on the screen by pinching with the

In-app advertising, in the realm of mobile advertising, refers to promotional ads displayed directly within applications. These ads represent a significant portion of mobile advertising

Mobile push encompasses all the strategies and tools used to send commercial messages to mobile phone users. The main channels of mobile push include push

Website push notifications are alerts typically displayed in the bottom right corner of the browser, indicating a specific update or promotion on a web page.