Marketing/Communication Models & Theories

Churchill’s Paradigm

Gilbert Churchill, an American expert, recommends a methodological approach to structuring a research study. Investigation methods differ depending on the phase of the process. According

Read more »

Moller’s Model

In 1981, Kristian Moller developed a model that analyzes the purchasing process in the industrial sector in eight stages. This model is structured around the

Read more »

Theory of Mind

The ability of human beings to understand the emotions and intentions of others through their body language, gestures, and words is called empathy.

Read more »

Noëlle-Neumann model

In 1974, Elisabeth Noëlle-Neumann created a concept exploring the influence of the media and the weight of prevailing opinion. According to this theory, public opinion

Read more »
Plus de publications à afficher