The cost-benefit analysis (CBA) is a concept used in management and marketing that refers either to a company’s ability to reduce its unit costs by

When planning an advertising campaign, it is essential to rank the various potential media based on their CPM, which represents the cost per thousand relevant

Economies of scale refer to the reduction in the unit production cost of a good or service as the quantity produced increases. This decrease in

The attention economy refers to a set of practices aimed at capturing and monetizing individuals’ attention, often within an advertising context. It notably includes models

Optimizing production costs by diversifying the product (or service) range is a way to achieve savings. However, to benefit from these economies of scale, it

By increasing production volume, it is possible to reduce unit costs. Indeed, as production volumes increase, average costs decrease because fixed costs are spread over

Game theory, introduced by John Forbes Nash in 1950, highlights a fundamental concept called the Nash equilibrium. This represents a state where the strategies adopted

The metaverse, also known as the meta-universe, is a virtual space where individuals can interact with each other through avatars, representing their digital identities. It

The silver economy encompasses all economic activities driven by older people. This term was chosen in reference to the silvery color of seniors’ hair, preferable

The acronym NATU was coined, inspired by the successful GAFA acronym. It is formed from the first letters of Netflix, Airbnb, Tesla, and Uber—emblematic companies