A living window display is a form of visual entertainment where several people come to life in a shop window. Its main objective is to

In the retail sector, the concept of “hot zones” refers to areas of a store that are heavily frequented by customers. These zones are generally

Event-based window displays are specially designed for a specific period. They come in several categories, each with its own characteristics. First, there’s the classic event-based

In communication materials such as letters, order forms, or envelopes, there is usually a space for the recipient’s address. This space must conform to the

Average monthly sales (AMS) refers to the average sales of a product in a store. This metric is commonly used in the retail industry to

The catchment area refers to the geographical area surrounding a point of sale from which its current and potential customers primarily originate. It is determined

The sales volume refers to the quantity of products or SKUs used as the basis for a promotional campaign in mass retail. It can also

A retail outlet’s core customer base refers to the main region from which the majority (80-90%) of its customers originate, whether they live or work

A medical representative is a professional tasked with promoting medications to physicians in private practice or hospitals. They may also focus on distribution and visit

The concept of web in store refers to the integration of internet applications within a physical store to boost sales. This approach involves using interactive