Data, Analytics & Marketing Intelligence

Tracking wall

In May 2018, the term “tracking wall” emerged in the context of the regulation’s implementation. The concept of a tracking wall is based on the

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TF*IDF

“TF*IDF” refers to “Term Frequency * Inverse Document Frequency.” It’s an indicator that compares the frequency of a word on a web page (Term Frequency)

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Traction

Within the dynamic startup ecosystem, the concept of traction frequently arises in discussions among entrepreneurs and leaders. While this term has become very fashionable and

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Expert System

Computer programs described as intelligent are designed to reason similarly to a human expert in a specific domain. They rely on databases rich in information

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Chatbot

A chatbot is an automated program designed to interact in real time with users via instant messaging on websites or social media platforms. Thanks to

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TCO

The model originally developed by the Gartner Group aims to provide an accurate estimate of the costs associated with owning and using hardware and software,

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statistical series

When observing a phenomenon or a population, we collect a set of data representing the various observed values. These values ​​can be organized into a

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TDE

Computer-assisted data collection refers to a technique that facilitates information entry by allowing participants to use their phones to answer questions posed by an automated

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Table

In the field of computer databases, a table is a structure similar to a chart that stores information about a specific subject. It represents a

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