A relationship program is a tool designed to improve customer relationships and loyalty by emphasizing interaction. It can take different forms depending on its context.

A customer promise represents a commitment a company makes to its customers regarding the quality of its products or services. This principle can take various

In the field of direct marketing, file owners or producers are companies that make customer or prospect files available for rent, and sometimes for sale.

A prospect is a person or company identified as a potential customer who has not yet made a purchase but exhibits characteristics or a potential

When a company identifies a prospect as “hot,” it means they are a potential customer who has recently shown interest in the company’s products or

In marketing, prospecting refers to the steps taken to find new potential customers. This encompasses the various strategies and techniques used to identify and attract

Loyalty points or benefits provisioning involves a company establishing a financial reserve to guarantee the availability of benefits earned by its customers, such as loyalty

Queue forecasting techniques consist of statistical analysis methods designed to anticipate customer traffic at store checkouts, service counters, or park attractions. In the retail and

Churn prediction involves anticipating potential customer departures. This approach aims to assess the risk of customer churn, whether in aggregate or individually, and proves particularly

Analyzing calls made during telemarketing campaigns involves examining the interactions between agents and customers from the beginning to the end of the conversation. The pre-dialing