The churn score is a predictive metric used in direct marketing, particularly in the telecommunications sector, to estimate the likelihood that a customer or subscriber

Rhetoric is about persuading through language, combining persuasion and argumentation. It encompasses a set of techniques aimed at expressing oneself effectively. Even without being a

When a customer is forced to repeatedly call a support service to resolve a problem or get an answer to a question, this is called

A robocall is an automated calling system. For more information on the phenomenon of unwanted robocalls, it is advisable to consult [reference].

In the 2000s, the Peppers & Rogers group introduced an innovative concept that places the customer at the heart of business concerns. This approach considers

A rotating file, similar to an electronic address book, allows you to manage your contacts in an organized way. This tool, often referred to as

A mailing house is a service provider specializing in the complete management of mailing operations on behalf of its clients, including packaging, inserting, sorting, franking,

The Pareto principle, also known as the 80/20 rule in marketing, highlights the phenomenon whereby a small proportion of customers generates the majority of revenue

In the field of commerce and marketing, the 80/20 rule highlights the fact that, for most businesses, a small segment of the customer base generates

Post-purchase reassurance is a marketing and sales strategy used to reinforce a consumer’s purchasing decision by emphasizing its relevance and rationality. Its goal is to