Additional services encompass all the extra services offered to customers to enhance their experience and stand out. They are divided into essential services, corresponding to

Satisfaction segmentation is a customer segmentation approach that aims to classify customers based on their level of satisfaction with a company or product. This emerging

PMG segmentation is a traditional approach that divides customers into different categories: small, medium, and large. This simple method allows for analysis of the customer

Website segmentation involves creating different websites or brands to target specific customer segments. This strategy entails adapting the visual identity (domain name, design, content, etc.)

Self-checkout is a method that allows customers to pay for their purchases without the assistance of a store employee. For more detailed information on self-checkout,

Self-service involves empowering customers to manage their accounts independently or find information and advice through a website, mobile app, chatbot, or automated call center. In

An interview script is a structured guide used by market researchers, salespeople, or telemarketers to conduct conversations with clients or prospects. It often takes the

The Anglo-Saxon method consists of developing a convincing sales strategy to encourage a potential customer to buy a more expensive version or model than the

Sales territory management involves dividing a market, including prospects and/or customers, into zones assigned to each salesperson, sales manager, or sales representative. This approach aims

In the retail sector, the term “infotainment” refers to a communication strategy designed to entertain customers while simultaneously offering them products for purchase. This approach