CRM & Customer Relationship

Call repeat rate

The call repeat rate represents the percentage of customers who need to make an additional call before receiving a definitive answer to their query. It

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Hotel overbooking

In the hotel industry, overbooking refers to accepting more reservations for a given date than there are rooms available in the entire establishment or in

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Sales area

The sales area of ​​a retail business encompasses the areas dedicated to customer circulation during shopping and at the checkout, as well as the floor

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Disconnect time

Answer time is an important criterion for evaluating the efficiency and performance of a customer service center handling inbound calls. It represents the average time

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Oversegmentation (of the market)

In a hyper-competitive business environment, market segmentation involves subdividing the customer base into very specific, sometimes low-profit segments. This approach, often implemented in saturated sectors

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Symmetry of attention

The concept of “Symmetry of Attention” highlights the idea that the interaction between a company and its customers should be equivalent to that between the

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Commercial territory

A sales territory refers to the region assigned to a sales representative or store. Customers or prospects are typically assigned to a representative based on

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