When a task is running on a device, a window or image may appear on the screen, providing information about the task’s progress, such as

A label equipped with an electronic chip incorporating explanatory details about the item or packaging, which can be interpreted via the reception of the corresponding

Electronic tags are devices that use a specific material to reflect a portion of the radio signal sent to them. They thus emit an identification

Technological exclusion refers to the phenomenon whereby the use of modern technology on a website or online advertisement excludes a portion of its potential audience.

In 1984, Christopher Puto and William Wells developed a scale to evaluate two key aspects of advertising: informational content and transformational content. Informational content encompasses

Affinity zones are a technique for selecting advertising locations in outdoor advertising. They refer to a geographic area where individuals exposed to an advertisement have

In 1977, John Rossiter designed a specific scale to assess children’s opinions of television advertisements. This scale, consisting of seven questions, is designed for self-assessment

A geographical area surrounding a large city or specific point of transmission where the average audience share of a local or regional television channel, or

The analysis of emotional reactions to advertisements encompasses a broad spectrum. The evaluation is conducted using the EQ scale, which captures these reactions globally, but

This refers to an extensive region around a major urban center or a particular point of transmission, where the average audience share of a local