Vertical SEO involves highlighting a website’s content in organic search results or positioning it in traditional search engine results through specific strategies. Vertical SEO techniques vary depending on the type of content you want to promote. There are specific approaches for optimizing the SEO of images, videos, or news content.

Just like with traditional organic SEO, the goal of vertical SEO is to achieve a favorable ranking in the general search results of Google and its vertical search engines, such as Google Shopping, Google Maps, Google Images, Google Videos, Google News, and others. More broadly, vertical SEO can also include the use of paid advertising, often in specific forms or formats, to appear in the results of vertical search engines. You can also consult resources on local SEO to learn more.