In the fields of communication and personal development, VAKOG is an acronym used to represent the modes of sensory perception: Visual, Auditory, Kinesthetic, Olfactory, and Gustatory. According to Neuro-Linguistic Programming (NLP), each individual tends to favor one or two of these senses for interpreting and remembering information received. Eye movements can reveal which senses are dominant in a person.

In the context of NLP-based sales techniques, it is essential for a salesperson to identify their client’s predominant sensory channel and leverage it strategically during the sales process. Generally, the senses of smell and taste are less frequently used in sales situations, which often leads to simplifying the acronym VAKOG to VAK.

It is essential for sales professionals to understand and integrate these concepts in order to adapt their approach to each customer’s sensory perception, thereby promoting more effective communication and better mutual understanding.