Transgenerational brands are those that successfully attract and retain consumers from diverse generations in an equitable way. Benoît Heilbrunn, in an article published in Décisions Marketing, describes these brands as being able to transcend generational divides to appeal to a wide range of audiences, regardless of age. A concrete example of a transgenerational brand is Dior, whose perfumes have captivated different age groups, as illustrated in a screenshot from Journal des Femmes. To effectively reach these different generations, a transgenerational brand can opt for a marketing strategy tailored to this objective, taking into account the specific characteristics of each age group.