An organization can initiate trademark invalidity proceedings to challenge the validity of an already registered trademark, as is the case in France. This action aims to invalidate the trademark in question due to various reasons, such as lack of distinctiveness, non-use, or the existence of conflicts. This procedure is also known as a trademark cancellation action. Generally initiated by a competitor, this action can also be brought by a company that does not operate directly in the same market but wishes to use a trademark not currently in use by its owner.