Event-based street marketing is distinguished by innovative and impactful initiatives that go beyond traditional street marketing approaches such as flyer distribution or standard sampling. Its event-like nature lies in the originality or scale of the actions implemented. This event-like dimension aims to leave a lasting impression on spectators and can elicit strong emotional responses. Creative brand activations, artistic performances, and various other strategies are integral to event-based street marketing. A concrete example illustrating this type of approach could be: