In the world of SEO, the term “spin” refers to content created using a specific technique. This content can take the form of a splog or a comment, for example. From a single “masterspin,” it’s possible to create hundreds or even thousands of spins. The goal of these spins is to artificially generate backlinks or external links to improve a website’s search engine ranking. To be effective, though increasingly so, these spins must successfully bypass search engine filters.