The concept of slow retail refers to an approach adopted by shops and shopping centers to encourage customers to extend their time in the store. This strategy aims to create environments conducive to relaxation and discovery, by offering, for example, café areas, reading zones, or more ambitious initiatives. The integration of complementary services is an integral part of this approach, which is part of a broader reflection on the customer experience.

For many retailers, slow retail represents a response to the rise of online shopping, offering consumers a unique and immersive experience. Although the term is relatively recent, the idea of ​​transforming retail spaces into true living spaces is not new and dates back to the period before the 2000s.