Sidewalk signs, a street advertising tool designed to attract the attention of pedestrians and drivers, are widely used by establishments such as restaurants, cafes, and newsstands. Often in the form of A-frames, these displays offer increased visibility for promoting offers, events, or products. They stand out for their diversity and originality, adding a personalized touch to their urban surroundings.

Strategically positioned outdoors, sidewalk signs are subject to regulations and rates established by local authorities. Each municipality, like the city of Troyes, sets its own pricing conditions for the use of these advertising displays.