The term “shadow executive committee” is often used to describe the establishment of an “inspiring” executive committee which, while lacking decision-making power, aims to guide or raise awareness among senior management on strategic issues. This group, also known as a “shadow executive committee,” can be composed, for example, of a company’s customers seeking to strengthen their relationship with their clientele, or of young people bringing a fresh perspective to digital trends. A concrete example is the “Digital Natives Executive Committee” established by Havas Media in France. In the field of customer culture, a shadow executive committee follows a similar approach, seeking to foster [the following].