Search engine results, also known as SERPs (Search Engine Results Pages), are pages that display answers to user queries. SEO professionals, even those not fluent in English, commonly use this term. The goal of organic search engine optimization (SEO) is to achieve the best possible position on the first page (SERP 1) of Google. Rankings on search engine results pages can also be achieved through online advertising programs, notably Google Ads. The presentation and content of SERPs vary depending on the query and its context (mobile search, news, tutorials, etc.). The diversity of Google SERPs is so vast that they are sometimes referred to as a “jungle.” One website offers a comprehensive guide to the components of a Google SERP. A detailed video presents the evolution of Google SERPs since the beginning of 2016.