The concept of a “data roadmap” can be interpreted as the detailed planning of the steps necessary to implement a data usage strategy. This approach involves precisely defining the actions to be taken to fully leverage available data. A data roadmap can encompass a comprehensive data usage strategy within the company, including aspects such as production, organization, and marketing. It can also focus specifically on the use and monetization of data within the context of marketing activities. A concrete example illustrating the implementation of a data roadmap would be a company outlining its data usage roadmap.