A leaflet is a printed advertising document of varying sizes, usually distributed directly by hand, placed on car windshields, or, more frequently, slipped unaddressed into mailboxes. Some of the most common leaflets are detailed in a specific definition and supported by research data. The distribution of these documents can be regulated by control mechanisms and sometimes draws criticism related to the environmental impact of paper consumption. This concept of the traditional printed leaflet can also take a particular form in the context of direct marketing. For more information, see also the references to [references to be inserted here]. A specialized company can manage the design and distribution of a leaflet: let’s examine the advantages and disadvantages of the printed medium. Finally, discover an innovative example of a promotional leaflet found on the blog.