When we talk about a pronounceable brand, we’re referring to the importance of choosing a brand name that’s easy for consumers to pronounce. It’s generally advisable to select a name that doesn’t present any pronunciation difficulties. These difficulties can arise from ambiguity in pronunciation depending on the brand name’s spelling, or from its actual phonetic complexity. The question of pronunciation becomes crucial when considering launching a brand internationally, as pronunciation can vary considerably from one country to another depending on their linguistic particularities. A concrete example illustrating a brand that defies conventional pronunciation is the name “from on” and how it should be pronounced.