Within a retail outlet, a promotional island stands out by highlighting a promotional offer outside the usual product display area. It takes the form of a specific block-shaped arrangement within an aisle. Generally located to the left of the main aisle or in a strategically located high-traffic area, the promotional island offers an alternative to the traditional endcap. It often combines a promotion with a distinctive presentation. The installation of a promotional island can be dynamically illustrated through a time-lapse video.