Verbatim feedback processing involves collecting and analyzing written customer feedback, whether through questionnaires, online reviews, or social media posts. This approach aims to better understand customer expectations and feelings in order to improve their experience and identify positive or negative aspects to address. By examining customer verbatim feedback, it is possible to identify areas for improvement in customer service and provide valuable insights to customer-facing teams. To learn more about the challenges and methods of processing customer verbatim feedback, you can consult [source].