In trademark law, the concept of priority refers to the right granted to the original owner of a trademark in France to benefit from a six-month period to file similar applications in other countries. During this priority period, any application filed by a third party for a similar or identical mark will be considered subsequent and rejected, even if it was filed before the original owner’s application abroad. This rule allows the owner to extend the protection of their trademark internationally while retaining the initial filing date as the reference point for asserting their rights.