The term “child influencer” refers to the role a child can play in the purchasing decisions for products or services, even if they are not the one making the purchase. This influence can manifest itself on two distinct levels. First, there are products or services for which the child is the primary user, such as food, clothing, or toys. In these cases, the child often exerts significant decision-making control. Second, there are situations where the child has a greater or lesser impact on the purchase decision for a product or service they use only occasionally, or even not at all. In these circumstances, the degree of influence can vary considerably depending on the household and the specific product or service. The significance of the child influencer’s role is a factor taken into consideration in the purchasing process.